The core message and appeals made by Prime Minister Narendra Modi during his Diwali greetings focused on several key themes:

The Core Message (Shared on X/Social Media)- The Prime Minister extended his wishes, stating:

"Greetings on the occasion of Diwali. May this festival of lights illuminate our lives with harmony, happiness and prosperity."

He also added a prayer that the "spirit of positivity prevail all around us."TRASE Block Heels Sandals For Women, Dusky Stylish & Comfortable Footwear

The 'Vocal for Local' and 'Swadeshi' Appeal

A prominent part of his message was an encouragement for citizens to support local industries and artisans, aligning with his 'Vocal for Local' and 'Atmanirbhar Bharat' (Self-Reliant India) campaigns:

Main Call: He urged consumers to buy domestically made products during the festive season.

Slogan: He specifically asked people to buy Indian products and declare: "Garv Se Kaho Yeh Swadeshi Hai!" (Say with Pride, this is Indigenous/Made in India!).Also Read: Shri Thakur Banke Bihari Temple: Treasury Opened After 54 Years; What Was Found?

Social Media: He encouraged people to share photos of their 'Swadeshi' purchases on social media to inspire others to do the same, celebrating the "hard work, creativity, and innovation of 140 crore Indians."

Tradition of Celebrating with Armed Forces

Continuing his long-standing tradition since 2014, the Prime Minister typically spends Diwali with members of the Armed Forces.

Reported Plan: Media reports suggest that this year, he is likely to celebrate the festival with Indian Navy personnel off the Goa coast, possibly aboard INS Vikrant. This is seen as a gesture to honour the dedication and service of the defense personnel.

In summary, PM Modi's Diwali message combined traditional greetings of prosperity and harmony with a strong push for economic nationalism by advocating for the purchase of 'Swadeshi' goods, all while honoring the Armed Forces.