The ECI's move aims to pre-empt the misuse of AI-generated photos, videos, and audio content in election campaigns that could lead to misinformation, disinformation, and the deliberate targeting of voters with deceptive content.

The current directives reportedly reiterate the guidelines previously issued in 2024 and in May of the current year. realme C71 4G Smartphone 6GB+128GB Sea Blue, 6.745 inch Screen, 90Hz Eye Comfort Display, 6300mAh Battery, 37MP Cameras, Unisoc T7250 Chip, IP54

Key Directives for AI-Generated Content

The ECI has laid down strict rules to ensure transparency and accountability from all political parties and candidates using AI tools:

• Mandatory Labeling: All political parties must clearly label AI-generated videos.

• Visibility Requirements:

• This label must be visible for the first 10 seconds of the video.

• The label must occupy a minimum of 10% of the video screen area.

• The label must be displayed in large characters and appear prominently at the top of the screen.

• Takedown Mandate: If any AI content is found to be misleading or deceptive, it must be removed within 3 hours of being flagged.

Emphasis on Transparency and Accountability -

The ECI stressed the need for political parties and leaders to exhibit transparency and electoral responsibility. They are urged to exercise honesty when publishing and sharing sensitive messages to prevent the creation of a contaminated atmosphere in the democratic system and the electoral arena.

The Commission emphasized the seriousness of the issue, stating that any attempts to mislead or deceive voters will not be tolerated, as it poses a serious threat to the integrity of the electoral process. The guidelines are a firm measure to ensure that AI technology is not weaponized to undermine voter trust. Also Read: US-China Talks in Kuala Lumpur: Crucial Discussions to Avert Trade War!