In a significant move, Zomato, a leading player in India’s food delivery sector, has appointed Bollywood superstar Shah Rukh Khan as its new brand ambassador. The announcement, made on Friday, is expected to boost Zomato’s brand recognition and influence.
Shah Rukh Khan recently featured prominently in Zomato’s ‘Fuel Your Hustle’ digital campaign, which reflects the grit and determination of Indian youth striving to achieve their dreams
The campaign aims to support customers by providing seamless services that fuel their journey.According to Sahibjeet Singh Sahni, Zomato’s marketing head, Shah Rukh Khan’s ability to inspire people across generations and regions makes him an ideal fit.
His dedication and charisma are expected to strengthen Zomato’s connection with customers and infuse fresh energy into the brand. Expressing his excitement, Shah Rukh Khan described Zomato as an inspiring and innovative story driven by passion and hard work to deliver great food.
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He feels a deep connection with the brand’s journey and is eager to collaborate with the Zomato team to achieve greater milestones in the future.This partnership between Shah Rukh Khan and Zomato is set to bring new momentum to India’s food tech industry. Combining ambition and hustle, this collaboration is poised to inspire the youth while reinforcing Zomato’s brand value.