In another significant step towards developing indigenous technology in India, the Chennai-based company Zoho Corporation has launched the 'Arattai' messaging app. The app is positioned as a secure, user-friendly alternative to platforms like WhatsApp and is designed with unique features to boost the 'Made in India' initiative.

Government Endorsement and Vision

India is actively pushing to promote its homegrown technology, and this new application built by Zoho Corporation has generated optimism in the digital platform space. Both Union Education Minister Dharmendra Pradhan and IT Minister Ashwini Vaishnaw have publicly encouraged the app's adoption.

Minister Pradhan took to his 'X' account to commend the app, describing Arattai as a free, secure, and user-friendly platform. Praising Zoho’s capabilities, both Pradhan and Minister Vaishnaw highlighted the company's strong track record, with Vaishnaw referencing Zoho's projects for a major multinational company (implied to be Microsoft).

What is 'Arattai'?

The word 'Arattai' means 'casual talk' in Tamil. The application is conceptualized as a direct rival to WhatsApp and has been formally approved under the 'Made in India' initiative. In terms of functionality, Arattai is equipped to handle all the features users expect from a modern messaging app. Users can:

• Send text messages.

• Share photos and videos.

• Make voice and video calls.

• Post updates (similar to status/stories).

• Send documents.

• Facilitate business communication.

Crucially, the app boasts end-to-end encryption, prioritizing security and offering its own distinct set of features to attract a wider user base. Also Read: Skywalk Collapse Halts Traffic on Bengaluru-Tirupati Highway; Commuters Stranded.!