Bollywood superstar Salman Khan has filed a suit in the Delhi High Court seeking strong protection of his personality rights.

The actor has urged the court to restrain unknown persons, entities, websites, and platforms from using his name, image, voice, likeness, signature style, or any distinctive traits (including movie characters and brand associations) without his written consent especially for commercial gain.Naixa Women's Chanderi with Cotton Lining Embroidered Straight Kurta with Pant and Dupatta Sets (NX4-556)

The lawsuit specifically targets the growing menace of deepfake videos, AI-generated content, unauthorized endorsements, and illegal merchandising that misuse Salman Khan’s identity.

The case is being argued by advocates Parag H. Tripathi and Chandrima Mitra of DSK Legal. It is listed for hearing today before Justice Manmeet Pritam Singh Arora.Also Read: Online Property Fraud: Businessman cheated of ₹30 lakh..!

With this move, Salman Khan joins a growing list of top Indian celebrities (including Amitabh Bachchan, Anil Kapoor, and Jackie Shroff) who have approached courts to safeguard their personality and publicity rights in the age of AI and digital fraud.Also Read: Darshan’s close aide Dhanveer in deep trouble.. Suspicion that he ‘fed police a wild gooseberry’..! Here’s the info